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THE WORK | Nike Move As 1 Campaign
THE CHANNELS | Launch video (;60, :15, social)
MY ROLE | Executive Creative Director
THE ASSIGNMENT | Promote Clint Capela’s new Nike Collab through his heart throbbing story of growing up in the foster system. This is a story about isolation, movement, and giving back.
Subject Background: Capela found purpose through sports, first playing soccer and later, at 13, basketball at the behest of his older brother, who he soon outgrew. (He’s 6′10.) Capela went pro at 17; two years later, he landed in Houston with the Rockets, and the rest is history.
Copy + Direction + Concept: Anayka Pomare