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Justin Timberlake X Levi's
Justin Timberlake for Levi’s creative directed by Anayka Pomare.
THE WORK | Levi’s Fresh Leaves Campaign
THE CHANNELS | Launch video (;60, :30, :15) , Outdoor, In Store Marketing, Social
MY ROLE | Executive Creative Director - Conceptualize, direct, lead strategy and manage external teams.
THE ASSIGNMENT | Promote the launch of the new Justin Timberlake collaboration. End goal: elevated creative that tells a core story about the design of iconic pieces that can be passed down from generation to generation.
Inspired by the stories behind Justin’s music, we used classic materials — canvas, plaids, camo, flannels, sherpa and denim — and put them onto familiar silhouettes and Levi’s® icons, remixing them with streetwear elements and hits of modernity.
Self-expression is the pillar of both music and fashion, and 10-time Grammy award-winner and actor Justin Timberlake has an unparalleled approach to both. Levi’s collaborated with Justin on a new collection centered around his authentic, original style.