Email: pomareanayka@gmail.com
I’m a New York-based creative executive leading teams of multidisciplinary creatives to tell impactful stories through eye-catching visuals, smart copy, and, when the idea calls for it, IRL experiences. I conceptualize and spearhead large-scale, insight-led campaigns, partnerships, and content strategies for luxury, fashion, beauty, home, retail, and wellness clients. As a hybrid creative, I’m obsessed with semi-colons and set design equally. I toggle between copywriting and art direction, and usually find myself feeling most at home when I can dabble in both. What I love most about what I do is connecting the dots. From the insights to the mission statement to the typography to the UX, every piece of a campaign/ brand narrative is a character in this story, and weaving them together to serve a larger purpose — and look absolutely stunning while they’re at it — is what keeps me going.