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THE WORK | Nike Air Max
THE CHANNELS | Social + Activation
MY ROLE | Creative Director - Responsible for conceptualizing and execution in partnership with design team.
THE BRIEF | Create an experience that would resonate with sneaker enthusiasts + elevate in store experience.
We created an AR installation at the 87th and Dan Ryan DTLR store in Chicago to immerse customers in the world of Air Max DNAir. Using target tracking technology, the green room was transformed into an interactive experience themed around evolution and innovation—echoing the design of the DNAir sneakers. This activation blended physical retail with digital engagement, deepening brand connection, boosting product awareness, and driving foot traffic in a fresh, compelling way.