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THE WORK | One Man and His Shoes Documentary
THE CHANNELS | Video, and Digital
MY ROLE | Creative Director - Responsible for conceptualizing, script writing, and strategy. One Man and His Shoes later went on to win an AICP for Direction.
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Director: Yemi Bamiro
Producer: Will Throne