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THE WORK | Volkswagen Safety
THE CHANNELS | Digital + Social
MY ROLE | Creative Director
Volkswagen leans on a startling insight from the World Health Organization to promote road safety in its latest new campaign, built on striking visuals. According to the WHO, drivers are 4 times as likely to have an accident when they drive while using their phone. Volkswagen and Ogilvy Bolivia created a visual campaign urging people, "Don't let risk take over the street," featuring a series of repeating images of people and animals in the vulnerable position of crossing the street.