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THE WORK | Beats by Dre Power Beats Campaign
THE CHANNELS | Video, Digital, Organic & Paid Social, Website Development
MY ROLE | Creative Director - responsible for conception, execution, and co- direction.
| Beats by Dr. Dre launches the highly anticipated Powerbeats Pro truly wireless, fitness earphones with long battery life, advanced functionality, reliable connectivity and exceptional fit via the signature earhook design. Now Beats shows these high-performance earphones in action on some of the world’s most elite athletes in its latest global campaign, 'Unleashed'. The high-energy film.
Athletes in the spot are: Simone Biles, Gymnastics; LeBron James, Basketball; Serena Williams, Tennis; Ramla Ali, Boxing; Miho Nonaka, Climbing; Shaun White, Skateboarding; Jasmine Perry, Ballet; Leticia Bufoni, Skateboarding; Odell Beckham Jr, Football; Rudy Trobrillant, Running; Anthony Joshua, Boxing; Alex Morgan, Soccer; Owen Farrell, Rugby; Ben Simmons, Basketball; Eden Hazard, Soccer; Zoe Smith, Weightlifting; Kevin Rolland, Skiing.