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THE WORK | Apple Bounce Campaign
THE CHANNELS | Video, Digital, Organic
MY ROLE | Co- Creative Director - Responsible for conceptualizing, execution, co-producing, and the management of core + external teams. Apple Bounce later went on to win an Editorial AICP for best direction and concept.
Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man's everyday commute into a wonderful musical experience.