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THE WORK | ME TOO, ACT TOO
THE CHANNELS | Video, Digital, Organic
MY ROLE | Creative Director - Responsible for conceptualizing and execution.
For the three-year anniversary of the day the hashtag #MeToo went viral, FCB/SIX introduces ‘me too.’ Act Too, an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action. It’s part of the nonprofit organization’s mission to demonstrate that it’s more than just a hashtag by showing not only survivors but also advocates and allies alike how they can take tangible actions to join the fight against sexual violence..