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THE WORK | Walmart Bedtime Stories
THE CHANNELS | TV Spot, Video
MY ROLE | Creative Director - Responsible for conceptualizing and execution.
Bedtime Stories brings incarcerated parents and their children together through the power of reading. There are 2.7 million children in the United States with a parent behind bars. Creating millions of unintended victims of our criminal justice system. Walmart is proud to support this innovative new program that provides connection and literacy for the children of incarcerated parents.