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THE WORK | Coca-Cola It's Magic When the World Comes Together | Paris 2024 | Global
THE CHANNELS | Video, Digital, TV Spot
MY ROLE | Creative Director - Responsible for conceptualizing and execution.
Coca-Cola’s ‘It’s magic when the world comes together’ campaign spotlights unity and difference as part of their 96-year long relationship with the Olympic Movement. The campaign is inspired by a moment from Tokyo 2020 – where swimming champion Tatjana Schoenmaker is embraced by her rivals, Lilly King, Kaylene Corbett and Annie Lazor, after breaking the world record for the fastest 200m breaststroke.