https://anaykapomare.work/work daily 1.0 2025-07-01 https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1566430911983-0JCYSBEU0HWQ0USMXEFW/190129_ELOQUII_SHOT_16_005_b.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1566431244482-I01836DXBUEP7IIQF89U/75880002_Fin.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1566431400368-JWTYPQ3VHE7SA9QE9YO8/190304_ELOQUII_OhSoPretty_04_539.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1566431518857-74WXU4BGSSMFB0SASRDT/159-legoues-page-6-.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1566431741770-2JBLPIMH1AAAHD6GLBKG/FLAUNT-MAGAZINE-SAWEETIE-4.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1570458904424-619R4PKM3203P6TF5UT3/Schermata+2019-10-07+alle+10.35.59.png Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1573235196198-AWXS87QVOBB9QWS7IDR1/IMG_5768.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1590686055684-2EKR56YI2416HTUHLNBF/maxresdefault.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1590687449158-SZ2UODQKQ9RP83J2F7YB/https___hypebeast.com_wp-content_blogs.dir_6_files_2019_04_beats-powerbeats-pro-headphones-campaign-video-s.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1573235464775-DLZ5EFUWTALZAFJZH3AL/IMG_5849.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1572990148845-D39FH2M1M3WW5PQYIHDC/image-asset.jpeg Navigation - Nike Air Force 1 "Move As 1" Creative directed and co-styled by Anayka Pomare. https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1708545108190-HT9UPZ7N87VCR2SGEKNL/image-asset.jpeg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1708547931602-ANARIFFNF2JNQ72B93QS/image-asset.png Navigation THE WORK | Urban Decay ‘Stay You. Stay Naked.’ Foundation Launch Campaign THE CHANNELS | Launch video (;60, :30, :15, :06s in 1:1, 9:16, 16:9), Outdoor, In Store Marketing, Social, Creative Toolkit MY ROLE | Group Creative Director - responsible for conceptualizing, direction, co-strategy, and management of core + external teams. Core Team: Account Director: Becca Bain Copy: Cole Thomas + Chelsea Lake Strategy: Abby Douglas THE ASSIGNMENT | Utilize the Naked Skin foundation relaunch to recruit Gen Z and Millennial beauty freaks by building an emotional equity in the Naked collection. THE APPROACH | To most, being naked is a liberating feeling that stems from being comfortable in one’s own skin. But, asking a beauty freak to be naked, is asking them not to be themselves. Makeup is a part of who they are and how they express themselves. To them, feeling ‘naked’ is about liberation and being unencumbered; it’s the freedom to be who you are and the catalyst to what you become next. Foundation is that first step towards their version of being ‘naked.’ In the Stay You. Stay Naked. campaign, we celebrated the the intimate, naked moments we share with ourselves: the the conversations we have with ourselves in the mirror. We told shared these moments through the eyes of the UD Citizens. Whether they are applying makeup, giving themselves a pep talk or admiring just how good they look, we see these moments of freedom and self-love that Stay Naked can help bring. https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1623268683516-RTG2RCF1V4BQW33QS923/image-asset.jpeg Navigation - Beats by Dr Dre Presents You Love Me https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1708549725883-PMGQ4E9J14KGKV0KJG42/image-asset.png Navigation - Defiant Pioneers: Chapter 1 - Oliver https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1590686714249-33UURNNPFSCI44OZNE5F/image-asset.png Navigation - RuPaul for Torrid.com RuPaul for Torrid.com creative directed by Anayka Pomare. https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1708551138071-P9Q64O1RXM2GOMV8JLR1/image-asset.jpeg Navigation - One Man and His Shoes https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1708551727842-OFVYVMT4LOOEVWE40IGY/image-asset.jpeg Navigation - "Bounce" by TBWA\Media Arts Lab for Apple | The One Show 2020 https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1708547030289-RXIRVVWIIYOSE9KRYE7B/image-asset.png Navigation THE WORK | Urban Decay ‘Spoil Me, Honey’ Naked Honey Palette Launch Campaign THE CHANNELS | Launch video (;60, :30, :15, :06s in 1:1, 9:16, 16:9), Outdoor, In Store Marketing, Social, Creative Toolkit MY ROLE | Group Creative Director - responsible for conceptualization, strategy, management of core team + external teams. Core Team: Account Director: Becca Babin Copy: Cole Thomas Creative + Copy: Kristin Corey Social: Chelsea Lake THE ASSIGNMENT | Promote the launch of the new, decadent Naked Honey Palette with holiday-appropriate messaging that also provides flexibility to run globally. Create a compelling Holiday story that heroes the new NAKED Honey palette, while also driving buzz for ancillary holiday products in order to reinforce Urban Decay’s new ‘Pretty Different’ motto and brand positioning. THE APPROACH | Cutesy and conventional flavors only recognize the tame half of the holidays— one filled with the scent of warm cookies and family time. In reality, we know there’s a whole other side of the holidays filled with scandalous soirees that are more naughty than nice. Unlike the typical scents of the season, the Urban Decay holiday collection flavors aren’t just sweet, they’re sultry. Each has a personality of their own, one you would never find at grandma’s house. Our Honey collection showcases the untold half of the holidays -- the one that's a little playful, provocative and definitely pretty different — to create a new definition of holiday flavors. In 2019, over 50% of shoppers said they were buying gifts for themselves - up 15% over the last five years. With that in mind, we think the holidays should start with YOU, so we’ll give the world the collection they need to express their self-love in the most indulgent, decadent way possible. Some say it’s better to give than receive. We are not those people. We want it all. Spoil me, Honey. https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1708554354816-VH0SPCPHWJX2HWRZOZX4/Screen+Shot+2024-02-21+at+5.25.18+PM.png Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1590687153229-HCK5D293DURDJB5JG7E4/JT_freshleaves_LP_desktop_01.jpg Navigation - Justin Timberlake X Levi's Justin Timberlake for Levi’s creative directed by Anayka Pomare. https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1573235928914-2VH2J1AQYR3A21HYW0UG/download.jpg Navigation - RuPaul's Drag Race : Mean Girls (Aquaria, Miz Cracker, Vanessa Vanjie Mateo, Monét X Change) Creative directed by Anayka Pomare. https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1729034039956-LFDCKSACJY0HTLB98IC7/image-asset.jpeg Navigation - Bedtime Stories (for kids of the incarcerated) https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1729036294661-Q0FI9YZT2Z3VEONXZNJJ/image-asset.jpeg Navigation - ME TOO ACT TOO https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1729274619298-8AKHGKD2OT6N8ZDDDLVN/FBStories_OOH_3.jpg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1729367749274-IHF7DPE7I0KDBSMKTDYW/image-asset.png Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1729369240895-WGEF730KTE4973UXFKZ9/image-asset.jpeg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1741718014237-QSJO6AYWCXU3YGJDA6U4/image-asset.jpeg Navigation - Definitely Do Your Taxes THE WORK | H&R Block THE CHANNELS Digital, Social, TV Spot MY ROLE | Creative Director With the tax filing deadline fast approaching, H&R Block is launching a campaign to remind people that it's definitely the right idea to do your taxes on time. As part of the initiative, Ogilvy and H&R Block created a humorous film that portrays three people who haven't yet done their taxes, but have still found the time to do other things—like getting into pottery, plants, and even learning how to mimic bird calls. Client: H&R Block Team: Ogilvy New York https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1741719879105-E7TMKZLZKU6B8601E945/image-asset.jpeg Navigation - H&R BLOCK - SUPERBOWL THE WORK | H&R Block THE CHANNELS Digital, Social, TV Spot, MY ROLE | Creative Director H&R Block has launched its new platform, 'Life’s Certainties,' with its new Agency of Record, Ogilvy Canada. Launched nationwide on January 29th and running through tax season - including a special placement slated for Super Bowl LVIII - the platform is brought to life across films, radio, social, and digital assets and creatively highlights the certainty inherent in H&R Block’s Maximum Refund Guarantee. Client: H&R Block Team: Ogilvy New York https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743642975509-IYP4LRMN4N5V9C8F6TFF/image-asset.png Navigation - Instagram x Culture con https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743643800690-AU365R24OLLU3MN29RUG/image-asset.jpeg Navigation - INTEL AR https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743645733259-HPI5TIGMDCYAYTLUONQM/image-asset.png Navigation - H. Lorenzo https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743644557661-ZVTE5J2WTISG0LF9W2LB/image-asset.jpeg Navigation - NIKE AIR MAX DNAIR https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1729366708838-JJRQK25IC86KF2TPRJMV/image-asset.jpeg Navigation https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743708823921-3VPJ1SUPGB166382PUCJ/image-asset.jpeg Navigation - Sprite | Obey Your Thirst - Nah :30 https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743708949138-GQN848Y9P03ERAD1UCDC/image-asset.jpeg Navigation - LOCK IN https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743709207459-9C1GDTDV5IMCEBXPERHX/Screen+Shot+2024-10-19+at+4.34.30+PM.png Navigation - Sprite | Obey Your Thirst https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1743709376589-OS15TRGE5XGU53Y5HJ85/image-asset.jpeg Navigation - Coca-Cola | It's Magic When the World Comes Together | Paris 2024 | Global ​ https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1751404154296-FG6E2IB1LBHB2PM3YITA/image-asset.jpeg Navigation - Virtue pour Urban Decay - "Pretty Different" - Juillet 2019 THE WORK | Urban Decay ‘Pretty Different’ Global Rebrand and Campaign THE CHANNELS | Brand Book, Style Guide, Rebrand launch video (;60, :30, :15, :06s in 1:1, 9:16, 16:9), Outdoor, In Store Marketing, Social, Creative Toolkit AIR DATE | June 2019 MY ROLE | Account Director THE STRATEGY | Urban Decay has championed being different since it launched in 1996, declaring in its original press release that the products were “for the eyes, nails, lips and skin of girls and boys who want to rattle the notion of what beauty is and put their own stamp on it.” In the 23 years since the brand launch, Instagram tutorials of perfect artistry have replaced the department store standards of the ‘90s. The definition ‘sameness’ has changed, but the pressure to conform to beauty standards still persists. To develop a campaign that would help reinforce the brand’s mission to challenge the status quo, Urban Decay worked with Virtue to create Pretty Different; reminding people that makeup is for anyone and everyone and should always be fun, untamed and unexpected. With the launch of Pretty Different, Urban Decay is rejecting the monotony that continues to run through the beauty industry in an anthem that embraces unapologetic individuality. THE RESULTS | The Pretty Different campaign is the most effective campaign in brand history, building brand awareness and positive sentiment with existing and new customers. Results by the numbers: Over 1B social impressions globally Most positively reviewed campaign in UD history with 99% positive sentiment #1 performing Instagram video in UD history with 4.2M organic views (against benchmark 1M views) #1 performing YouTube video in UD history on press embargo day with +100k organic views Garnered 250 global press stories with 600M PR impressions with placements in Allure, Refinery29, People Español, Elle Russia, Billboard, the Daily Mail, AdAge and more https://anaykapomare.work/about daily 0.75 2024-02-21 https://images.squarespace-cdn.com/content/v1/5d5da7e02cc2d0000182f948/1566426461898-FW7K8N1VR8O1ZKAPHGM2/159-legoues-page-2-.jpg About